Digital marketing challenges for the 21st century and beyond: more than just a platform

We live in a mobile world where consumers are curious, demanding, and impatient. The more marketers understand the customer journey, the better chance they have to be there at the right moment with the most helpful message. Digital insights help … Continue reading Digital marketing challenges for the 21st century and beyond: more than just a platform

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IMHO So true: SEEING BEYOND THE LOYALTY ILLUSION: IT’S TIME YOU INVEST MORE WISELY.

In today’s hyper-competitive business environment, leaders are working hard to find and free up capital to drive growth. Looking at all the investments they make in the name of loyalty and customer satisfaction is an often overlooked and underestimated place to start. The truth is that traditional loyalty programs are costing significantly more, and delivering significantly less, than many executives realize. To reclaim the loyalty value that is slipping through their fingers, business leaders are starting to rethink what loyalty means for their customers—and for their business.   GROWING PAINS Investments in loyalty are booming. More than 90 percent of … Continue reading IMHO So true: SEEING BEYOND THE LOYALTY ILLUSION: IT’S TIME YOU INVEST MORE WISELY.

Solving the United Kingdom’s productivity puzzle in a digital age

New research explains why the United Kingdom has been experiencing historically low productivity growth and what can be done to return to long-run averages. Labor productivy growth Declining labor-productivity growth characterized many advanced economies after a boom in the 1960s, but … Continue reading Solving the United Kingdom’s productivity puzzle in a digital age

Build customer loyalty, with(out) pretending that there is a relationship between customers and the organization

Build customer loyalty, with pretending that there is a relationship between customers and the organization Delivering good products and services has long been thought to create loyal, repurchasing customers. Adding a loyalty program or two and customers should be even … Continue reading Build customer loyalty, with(out) pretending that there is a relationship between customers and the organization

McKinsey Global Institute: A DECADE AFTER THE GLOBAL FINANCIAL CRISIS: WHAT HAS (AND HASN’T) CHANGED?

The world economy has recently returned to robust growth. But some familiar risks are creeping back, and new ones have emerged. It all started with debt. In the early 2000s, US real estate seemed irresistible, and a heady run-up in … Continue reading McKinsey Global Institute: A DECADE AFTER THE GLOBAL FINANCIAL CRISIS: WHAT HAS (AND HASN’T) CHANGED?

Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution What’s the real value of AI for your business and how can you capitalise?

Highlights Artificial intelligence (AI) can transform the productivity and GDP potential of the global economy. Strategic investment in different types of AI technology is needed to make that happen. Labour productivity improvements will drive initial GDP gains as firms seek … Continue reading Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution What’s the real value of AI for your business and how can you capitalise?