Design

The Digital Matrix: New Rules for Business Transformation Through Technology by Venkat Venkatraman

The Digital Matrix: New Rules for Business Transformation Through Technology



My rating: 4 of 5 stars


It was midst in the 1990’s and there it was. An alignment model from Henderson and Venkamatran. For me it was about organizations and the impact of IT.

Very useful in those days for practitioners such as business managers like me.

Now 20 years later, there is this book.

Its title reflects the shift we made from IT, ICT to digital.

The content worked fine for me till the last chapters: consider is as a primer what’s happening in the digital world.

As still a practitioner i did not like the last chapters; addressing me as a CEO of big firms. That’s not my role and I assume of most readers (but this flaw is universal in many management books).





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