Design Trends

Digital Is About Speed But It Takes a Long Time

Digital: the need for speed

For many executives, the first word that comes to mind when they think about the impact of digital technologies is “speed.”

A constant stream of new digital technologies (social, mobile, analytics, cloud, internet of things, artificial intelligence, blockchain) is introducing previously unimagined levels of connectivity, data access, and automation.

The great irony is that, while new digital offerings are accelerating the pace of business, they only gradually come to fruition. That is because established companies are usually designed for efficient delivery of their existing products. They are not designed as software companies that rapidly build — and just as rapidly change — their customer offerings.

Digital demands entirely new approaches to imagining, designing, delivering, and servicing those value propositions. Consequently, organizational transformation cannot be speedy.

Key message

Research at MIT’s Center for Information Systems Research suggests that while, yes, business leaders must reexamine their value propositions and identify ways that digital technologies can help them solve customers’ problems, they will not be able to do so quickly.

Source: Jeanne Ross Digital Is About Speed — But It Takes a Long Time


Enterprise Architecture as strategy

For me, I got acquinted with Jeanne Ross – the author of the referred post – circa 2005/2006

enterprise architecture, IT
“Enterprise Architecture as Strategy: Creating a Foundation for Business Execution,” authors Jeanne W. Ross, Peter Weill, and David Robertson

Looking at the table of content, i still believe that these are still the steps.  With one essential exception: add to enterprise architecture extended.

o execute your strategy, first build your foundation
2. Define your operating model
3. Implement the operation model via enterprise architecture
4. Navigate the stages of enterprise architecture maturity
5. Cash in on the learning
6. Build the foundation one project at a time
7. Use enterprise architecture to guide outsourcing
8. Now – exploit your foundation for profitable growth
9. Take charge! The leadership agenda

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And as in 2006: Their counterintuitive but vital message: When it comes to executing your strategy, your enterprise architecture may matter far more than your strategy itself.


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