In this year’s predictions, Daniel Newman tries to take a year’s worth of technology and digital transformation research to better predict where are we going?
Why are we going there?
And what potential surprises are in store?
Hopefully, these top trends can serve as a compass of sorts, for organizations looking to move their business and digital transformations forward.
While a few of his top 2019 digital transformation trends build on the trends he predicted for last year, there are definitely a few new additions as we round the bend of 2018.
For me this is the most interesting one:
GDPR Forces Brand Hands:
As of August 2018, about 1/3 of companies were still not compliant with the Europe’s General Data Protection Regulation (GDPR), which aims to provide huge layers of data protection for users.
What does this mean in terms of 2019 digital transformation trends?
It means informed customers will start to see which companies truly care about protecting their data, and which companies really don’t.
Daniel Newman believes that GDPR is the start of a more global trend that will hold companies accountable for how they treat privacy and personal data. While brands do not necessarily want to have to comply, this movement will serve as a warning to companies to figure out better ways to genuinely build relationships with their audience as opposed to the often clear misuse and abuse of personal data in the name of marketing and selling