Design Service Design

Book Release: Thinking in services

“This is not a book to skim through, but one to delve into with curiosity
and imagination. Think with it, link the insights to your own
practices and you will be richly rewarded.”
– Kees Dorst, 2018
Thinking in Services is for a deeper understanding of what services are, what they can be, and why they even exist. It reveals their internal structure —  their ‘DNA’ — which provides anew fundamental layer of knowledge that previously did not exists for services.

Author Majid Iqbal created an 8 x 8 grid that helps describe the concept of a service with clarity and depth, ensures you can develop new services, test your existing service andimplement new strategies and narratives.

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