Design

The Designer Who Thinks: Measuring The Value of A Design-Led Strategy

I recently gave a presentation on the value of implementing a design-led strategy at a company within the medical technology industry. The purpose was to demonstrate how a design-led strategy – or more specifically design thinking – can drive innovation and growth within companies. To support my analysis, I re-purposed the Design Value Index that […]

via Measuring The Value of A Design-Led Strategy — The Designer Who Thinks

The study showed that design-centric companies outperformed their competitors by 211% over a 10-year period.

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