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Design Thinking at Work: How Innovative Organizations are Embracing Design

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced “design thinking” as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

Design Thinking at Work



Part 1: Framing Design Thinking in Organizations 
1. Thinking Like a Designer 
2. The Adoption of Design Thinking

Part 2: The Three Tensions 
3. The Tension of Inclusion 
4. The Tension of Disruption 
5. The Tension of Perspective

Part 3: Reframing Design Thinking for Your Organization 
6. Reframing Design Thinking 
7. Where Do You Begin? Building Your Design Thinking program

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“David Dunne tells remarkable stories of how leaders of innovation use design to plan their products, services, and even their organizations. Furthermore, he explains the principles that others can use to surprise and delight users, and simply surprise their competitors.”Patrick Whitney, Robert C. Pew Professor of Design, Institute of Design, Illinois Institute of Technology

READ  From design thinking to system change
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“In Design Thinking at Work, David Dunne makes a notable contribution to the theory and practice of design thinking by identifying the three fundamental tensions – inclusion, disruption, and perspective – that every design thinker must constructively negotiate in order to produce great outcomes.”Roger Martin, Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship, Rotman School of Management

Design Thinking at Work is a welcome contribution to our knowledge about how to actually make design thinking work and very valuable for those leading the way in organizations!”Jeanne Liedtka, Professor of Business Administration, Darden School of Business, University of Virginia

“Drawing on a wealth of research and real-world examples, David Dunne lays bare the tensions that face organizations when they try to shift to a more human-centric, design-driven way of working – and he provides insight into how to navigate those tensions to get results. A must-read for any leader determined to challenge the status quo within their organization. “Chris Ferguson, CEO, Bridgeable, Adjunct Professor, Faculty of Law, University of Toronto


David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.

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