About the book
Connected Strategy is the title of a new book published in May 2019. Here is the pitch.
The Internet-of-things, the sharing economy, robo investment advisors, wearable fitness devices, remote health care operations, peer-to-peer payment systems … business executives in many industries are currently buffeted by a broad range of technological developments that enable new business models.
The common thread among all of these developments is that firms are creating new and richer customer experiences by connecting to customers in a continuous way, providing services and products as the needs of customers arise.
Moreover, by creating new connection architectures between customers and suppliers, firms redefine the way they produce the products or services they provide.
About the content
The Rewards of Connected Strategies
Learn how Connected Strategies allow you to break the traditional tradeoff between Superior Customer Experience and Lowering Costs.
Creating Connected Customer Relationships
Learn how to build deep relationships with your customers by continually refining the Recognize-Request-Respond-Repeat loop.
Creating Connected Delivery Models
Learn how to create connected customer relationships while improving your efficiency through appropriate choices of your connection architecture, revenue model, and technology infrastructure.
Each part concludes with an extensive workshop that has detailed worksheets that will allow you to build your own Connected Strategy.